- 1. Select the corporate mission statement and major goals
- 2. Analyze the external competitive environment to identify strategic opportunities and threats in the operating environment
- 3. Analyze the internal competitive environment to pinpoint the strengths and weaknesses of the organization
- 4. Select the strategy- contingent upon findings in steps 1, 2, 3
- 5. Implement the strategy at every level of the company
Given the steps in the process:
- Post an explanation of why does the process should begin with the corporate mission statement and goals?
- Appreciating that all the steps are important, which do you believe is the most important step in the process? Post your explanation.